May 05

The Importance of Mobile Presence For Business Owners

Saturday, May 05, 2012 by Enamul Hasan Ismail
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Take a good look around you in a public area and there is a good chance that you will see people browsing the internet on a smartphone such as iPhone or Android. In fact, Australians went from lagging to leading the worldwide smartphone revolution in just one year, a major study by Google has revealed. Despite the growing popularity of mobile usage among Australians, only one of five Australian websites are properly optimised for smartphones.

According to a study done by Google, mobile internet usage by Australians now rivals that of PCs for activities like social networking and, soon, shopping. Google is also placing a lot of importance in its newly designed Google Places which signifies a major shift in how it will rank businesses in its local and mobile SERPS (search results).

As a business owner, if you think the growing number of mobile web users alone isn't reason enough to convince you to embrace the mobile web, there are also a number of obvious benefits worth considering a mobile presence.

Better Tailored User Experience
Design of mobile websites are built with mobile users in mind. Browsing a massive desktop website on a mobile device can prove to be a frustating experience for users. Usability studies prove that mobile friendly websites significantly improve user experience and satisfaction, creating a positive impression when it counts.

Faster Loading Times
Mobile websites are generally tend to be smaller in file sizes and carry less information than their desktop counterparts. By conforming to mobile standards and optimal download speed, mobile friendly websites load much quicker, allowing users to browse more.

User Engagement and Contextual Call to Actions
Nowadays, visitors make purchasing decisions on the go with information at their fingertips. If you own a local business, it is imperative that your business has a compelling mobile presence as more and more consumers will find your business through location-aware technology that connects users to your website when they are in close proximity. Utilising mobile specific feature such as click-to-call and navigation routes provides a lot of opportunities for business owners to engage their audience.

Importance of Google Local Place / SEO performance
The rollout of Google's new Place Search is a significant shift in the way Google displays businesses in its mobile search results. Hence it is important for local business owners to have a mobile friendly site which allows favourable placment in Google Places.

Unique Competitive Advantage
It is increasing becoming difficult for business to differentiate themselves in today's competitive world. Having a mobile presence will only put you in the driving seat if your competitors are lacking a mobile presence. A mobile website for your business will engage your audience through a positive user experience.

Infographic on Mobile Usage and Its Growing Importance
(Right-click and save the image to view the full size)

The Growing Importance of Mobile Website Optimization
Source: The Growing Importance of Mobile Website Optimization Infographic.

If you are a local business or organisation and you need more information on developing an effective mobile presence for your business, please contact us for a free consult on (07) 5538 3060. We'll be happy to learn more about your needs and offer you our recommendations.

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