During lunch time last week, the GCDS team were discussing about logos and colours. Certain logos have characteristics and personality behind their logo font or symbol. I mean, have you ever wondered why the KFC logo is red and not blue?
Colours play a very important part in logos. The colours you use to portray your logo can also be used to give people an impression of your company, meaning they can easily affect how people see your business. Certain colours can affect people's mood to feel hungry, happy or even aggressive.
We have made an infographic below, putting together logos in a colour palette including a description on what the colour portrays. We hope this will give you a better understanding on your next logo or branding design. Share your thoughts on our infographic below.
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About the Author - Kerry Lunn
Kerry is the Managing Director of GCDS. She is an experienced marketing specialist who loves to work closely with her clients to bring their online business to the next level with success.
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About the Author - Enamul Hasan Ismail
Enamul is a seasoned digital strategist who loves web design, photography and soccer. He is also a Google Accredited Professional in AdWords Advertising Fundamentals, Advanced Search and Display Advertising.
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About the Author - Geo Lee
Geo, as she is affectionately known, is our head web developer in our team.
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About the Author - Wags and Westie
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