May 02

Recap of Google Partners Connect May 2016

Monday, May 02, 2016 by Kerry Lunn
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As a certified Google Partner on the Gold Coast, we are excited to be able to share with you many useful tips and insights Google has to offer small businesses.

Here are some latest insights from Google Connect

95% of Australian users look for immediate answers online.

Examples of such queries start with "how", "why", "what", "who". For example, someone on the Gold Coast could be looking for a dentist by typing in "gold coast dentists who bulk bill with bupa". People nowdays use Google as their answer engine so they do tend to type in specific queries to get the information they want online

57% of Australian smartphone users look for conversation.

We can be pretty confident that when users tend to search directly from their mobile phones, they do prefer to call and talk to someone. After conducting many tests with our exciting clients, we can conclude that it is crucial for local businesses to have a website optimised for mobile phones for better conversions.

90% of users expect to find you online

With Google ads now occupying 4 paid spots over organic spots in Google search results, local businesses can leverage paid spots to get more exposure for their products and services With an effective adwords strategy, it is possible for a small business to get targetted and qualified traffic through affordable advertising costs.

If you would like to learn more about Adwords and what it can do for your business, please give our team a ring and we can schedule a free 1 hour consultation.

As a special offer, we will be presenting new Adwords customers with $100 AUD credit vouchers towards your advertising spend when you spend $25 AUD in your first month.

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