Jan 31

How to use Memes to Drive Social Engagement?

Thursday, January 31, 2013 by Enamul Hasan Ismail
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memes viral marketing

With a rapid growth of social media platforms, there’s been an equally as rapid growth in the creation of memes. While memes — highly viral niche content with fast burnout rates — have existed for some time, they are currently the internet’s favorite phenomena.

What is a Meme?

A meme is a concept in popular culture that has been spread virally from person to person through the internet. These internet meme's could be a particular image, video, website or even intentionally misspelt words - eg dude = "dood". These are spread through social media applications such as Facebook or Pinterest where people can share. They are also used in Blogs and e-mails.

An example of a Meme?
A good example of a internet meme are the Grumpy Cats images. You would have noticed some images being shared on Facebook or other blogs of a grumpy looking cat, with white bold text depicting a grumpy notion that the cat could be thinking.

Here is an example that our GCDS team have created below.

memes composition of grumpy cat and puss in boots
memes grumpy cat in the boots

So why should I know this?

These meme's are often shared through the internet, and thus become widely popular, though the punchline has to be good, treatable or humorous. Meme's are a good way to obtain viral marketing. For example, take this cat and create a meme that could be related to your industry, or make something funny with a great one-liner.

Marketers use internet memes as a way to get social reaction from their fans and awareness - it is a good tool to use in your campaigns and marketing efforts including social media. And it clearly works because you are reading up to this far already. So if you would like to use memes, here's a few tips you should consider when sharing or making one of your own:

  • Understand your audience, what they like, how they talk, and what makes them laugh before spreading something that could be meaningless and wasted.
  • Ensure your meme is shareworthy. You would want people to share it because it's so funny, or so true that your audience would want to show this to their friends.
  • Memes are short lived. Not everyone likes/understands them, and they are just one of those "Oh that's funny, I have to share that" type of things. A meme is only another way to reach your audience, however do not overdose on it. It can get old if used too many times.
  • Meme's are not normally used to say "Hey, buy this product". It is solely for viral purposes, and that is all. If you are using memes to give that buy this product effect, it will need to be done creatively.

Here is another example of Meme featuring Jennifer Aniston in a sex tape(no it is what you think!)


Well we hope you learned a few things about Memes and how you can use it creatively in your marketing initiatives. We would love to hear your feedback on the use of Memes and what our readers think of it! Keep the comments rolling...

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