Nov 20

Do You Have An Online Strategy In Place?

Wednesday, November 20, 2013 by Kerry Lunn
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In the high tech world today, it is very important to have an online presence for your business. Basically, if you are not online, you do not exist.

Having a website is a great start to promoting your business online, but you have to remember that having a website shouldn't be the only thing to focus on. It is like having a digital brochure online. You have the core content of what your business does, what it sells and information on how to contact your business. However, like an actual brochure, if no one picks it up or gives it to you, it will not get recognised. It's a waste of time creating something that looks and works magnificently if no one else is seeing it. This is where marketing comes to play.

There are several ways you can market your website online, such as using Social Media, SEO (Search Engine Optimsation), Email Campaigns, etc. At the end of the day, you shouldn't even have to consider whether you should use Social Media or advertise using Google AdWords because it should already be a part of your online business plan.

1. Social Media

We all have heard of Facebook. Chances are, you have it open on your browser or phone right now. It's something that you check everyday (just like our fridge). The Social Network giant has provided the tools to create a Facebook business page for free. Get on it! You would be surprised how many people are trying to search for your business on Facebook prior to searching for your website. The average user has around 130 Facebook friends, imagine one of them liking your status or photo, it will show up on their News Feed ticker for all their friends to see, which can lead them back to your Facebook page, which in turn could lead them back to your website. Check out what Facebook has to offer in terms of advertising.

2. Search Engine Optimisation (SEO)

We found this video on explaining what SEO is awhile ago. We thought it would be best to share it again with you as a refresher.

Like previously mentioned before, what good is a website when no one else can see it. This is when SEO comes to play. A high search engine ranking allows you to maintain highly qualified traffic to your website without high advertising costs. With Google Analytics, you can clearly see what works and what doesn't work based on accurate data.

Example of Google AdWords (the ones highlighted in pale yellow)

Google AdWords is another alternative you can use to organic SEO, which is quicker in getting you up on the results. Google AdWords is where you advertise on Google's advertising banners with your website link. This enables you to appear on the top or on the side of the organic results in the pale yellow background depending on the keywords you elect to advertise with. They also provide you with analytics of their own (specifically for your Google AdWords campaign), thus, you decide on how to spend your money in the most cost efficient way.

3. Email Campaigns

How many of you have bought something from Groupon, Living Social or Kogan BECAUSE of an email campaign that they sent? Email marketing is powerful. It reminds your customers that you have all these goodies for sale. New arrivals and sale offers are particularly successful for Email Campaigns. Not to mention that if you are on Business Catalyst, Email Campaign is integrated into your back end! Best of all, Email Campaign helps you stay on top of your customer's minds. This means whenever customers need to make a purchase which your business can fulfil, you will be the first on their thoughts.

In conclusion, a website alone is not enough to make the most out of your online presence. Integrate your website with all kinds of Social Media platforms, use keywords that will get you ranked up high on search engines and send out emails frequently to remind your customers of your products. If you need help with any of the above solutions or if you are interested in getting more information on how to leverage the internet to sell your products and turn users into loyal buyers, please don't hesitate to contact the GCDS team on 07 5538 3060.

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