Sep 04

What Can Business Owners Learn From Usain Bolt?

Tuesday, September 04, 2012 by Enamul Hasan Ismail
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Usain Bolt Olympics

The London Olympics have come to a great finale with some pure magical moments in Olympic history. As with every Olympics, this year's event has certainly given us some captivating moments that inspire us and make us marvel at the heart and soul put in by the athletes. One such athlete is Usain Bolt, the “fastest man alive” after winning Gold in the 100 metre dash at the London Olympics and has earned himself a place in the Pantheon of the greatest sprinters of all time!

What are some lessons that business owners can learn from this remarkable athlete?

Playing to your Strengths

Standing at an impressive 6’ 5”, Usain Bolt is a monster runner. The start of any 100m race is extremely crucial where 1/10 of a second can make a huge difference between the winner and 3rd place. Usain Bolt is not particularly good with his immediate starts and his team knew his strength lies in the last 50 metres where he can use his long legs to make those huge strides towards the finish. So over the course of 100 metres he can afford to run lesser steps and still beat his competitors which is a big reason for his success.

If you are running a business and you are a natural when it comes to dealing with clients and closing down sales, but hate project management, then get yourself a smart project manager to run the operations for you. Hate the sight of computers, technology and social media? Then hire a web designer to free up your time to do what you do the best!

Identify Your Difference

Do you know athletes are one of the most underpaid sports professionals in the world? Compare the sum to the money offered in other sports such as golf, tennis, car racing etc. Despite the nature of the athletics field, Usain Bolt can still command a cool $250,000 USD appearance fee for running the 100 metres in under 10 seconds flat. Why is he and his brand so marketable?

Because he is different to his peers. He combines a unique, bold, flamboyant personality backed by exceptional performance. There you have it, an exceptional brand image! How can you brand your services as being so awesome that you don't have to compete on price with your competitors? Think about it. Come up with your unique selling proposition, something that sets you apart from your rivals (NOT PRICE). Hint: Think of benefits, not features!

Treat Your Business As Something You Love To Do, Not A Chore!

If you had seen the 100m event, you would have noticed Usain was the only one who was completely relaxed during the start of the event. Even the spectators were tensed except for Usain himself. He even had time to joke to a nearby female helper. A few minutes later, the gun went off and the rest is history. He finished the race with a tag as one of the fastest sprinters of all world!

Usain doesn't see running as a chore but something he loves and shares his passion for the sport. Likewise, treat your business like your passion and infuse excitement into it. Running your business with passion is the only way to be thrilled with your life and the only way to be fulfilled. A proverb to inspire you..Without winds the vessel would not move and without a pilot she would be lost. – Proverb

The Usain Bolt Brand

In today's competitive world, you have to stand out to be different. Just like how Usain does it by his famous pose, with his hand pointing to the sky! That pose is his identity and brand. People identify Usain with that striking pose. The power of a corporate branding cannot be under estimated in today's social climate! The way your brand is tied in with your marketing efforts plays an important role in how people perceive and accept your brand.

The Conclusion

Usain Bolt Olympics

Sometimes when we are looking from inspiration, we may need to look outside the box. It is great to observe Usain Bolt and other Olympic Athletes, because they are at the top of their game. Focus, determination and most importantly, they have got a plan and milestone. They work towards their goal and control their own destiny. They don't procrastinate or Facebook for hours when they are on their training ground. What are you waiting for? Get focussed like a true athlete and start getting your desired results today! Don't forget to draw up a plan though.

If you need help with your website design branding or coming up with an online strategy, please free free to give our team a shout on (07) 5538 3060 and we will be more than happy to get started on your first milestone and action!


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