Sep 28

Website Refresh for Crown Brush Australia

Friday, September 28, 2012 by Enamul Hasan Ismail
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We are absolutely delighted to release a new website refresh of Crown Brush Australia to cater to it's growing popularity in the fashion industry and its impressive collection of professional makeup brushes.

What we did for the website refresh

  • Restructuring the navigation to enable quicker access to product catalogues
  • Keyword mapping onto content pages to increase visibility in search engines
  • Developed a secure members area for 'Virgin Australia' crew member to access exclusive sections of the site
  • Redesigned product details images to encourage buying and focusing on product images

The Results

The new redesign has resulted in a better user experience. The new website restructure also helped Crown Brush to gain top places in rankings in Google. They have gained top spot for highly competitive keywords for "makeup brushes", make up cases" and "cosmetic brushes".

On top of a website refresh, we have also completed a strategic social media campaign in Facebook to build their customer bases. Over a 2 weeks period, Crown Brush Australia have tremendously increased their Facebook fans and experienced an increase in traffic, primarily from social media profiles.

Due to the hugely successful campaign, We are extremely pleased to be the digital media partner for Crown Brush Australia and excited to be implementing future campaigns for their brand.

Our team is passionate about developing effective e-commerce stores that delivers an effective user experience for our clients. If you are interested in getting more information on how to leverage the Internet to sell your products and turn users into loyal buyers, please contact our team on 07 5538 3060.


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