Feb 17

Using Videos For Online Marketing

Monday, February 17, 2014 by Reni Florentina
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With the online world continually growing everyday, more and more people are using videos to promote their brand and products.

Research says that people who are using Social Media networks are more visual minded than ever. People love images and memes on the internet, but given the chance, they will surely pick videos over static pictures. Believe it or not, but videos are a great marketing tool. Share short videos of your products and/or services in a quirky way and you will surely get noticed.

Social media users loves to view something funny, different, emotional or strange on the web, so make sure your video contains at least one of these factors and is worth sharing! Take this Bud Light "Up For Whatever" Campaign for an example. This video was posted on January 20th, 2014 for the Super Bowl XLVIII commercial and it has already hit more than 17 million views on YouTube! Check out the video below.

Now I'm not saying that your marketing strategy should be as grand and hardcore as Bud Light, but if your video is different in a way that will get people to share, imagine how good of brand exposure it is for your business. Besides, a great video will be talked about so take advantage of word of mouth spreading your products and services.


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