Too often people think that their website will 'just work' on it's own, but then it doesn't. A lot of companies under estimate the power of online presence, purely because they have not grasped the concept that a website can only do so much by itself. A website will only be as successful as you would want it to be, therefore it requires attention - thus based on our research, we have developed the 3 M's that will definitely ensure your website's success (provided it is built correctly in the first place).
1. Market It
You might have a fantastic looking website, but without telling the world about it, how is the world going to know it exists? This is especially important if your business is solely online. Use social media to your advantage - Facebook, Twitter and even Google+ to direct people to your site. Having said that, you are not just limited to online marketing. If you have business cards, letterheads, tv spots, radio ads, billboards or whatever you may use to promote your business, put your website on there! The internet is easily the most accessible tool to obtain plenty of information so lure them in!
2. Maintain It
This is a very common logic, yet most people ignore this. If you don't clean the floors of your store, or provide up to date information on your products stock, it could be detrimental to your business. A website works in the same way. Ensuring that your website is maintained properly is like seeing the sparkle of a newly waxed floor. It's good to show your prospects that you care about your online presence. To add to that, Google loves fresh content. Think of Google like an inspection team: Google checks your site for regular updates on your content, and if it's good, you will get better rankings and be more trustworthy not only in the eyes of Google, but the public too.
3. Make Use Of It
Now there are plenty of things you can do with a website - but you have to give customers a reason to go there in the first place.
- Got a common question your clients are always asking? Put an FAQ's section on your website. This will help you save time in explaining your answer time and time again.
- Want to let people know what new specials are on? Put your offers on your website. This will help you promote your sale by creating another avenue to take in leads.
- Did something special happen to your store during the weekend that you want to tell everyone about? Put a blog on your website. This will help you keep content fresh in the eyes of Google, as well as add interest and a little bit of personality to your business online.
Some websites might contain different features, but we strongly suggest that if you really want to get the most out of your online presence, utilise the tools you have at your disposal.
Sounds easy? In a nutshell yes, but much like anything, it only takes effort to make it successful. Some people have said that they are "too busy" to be able to do any of this. In which case, our argument would be - "Then why do you have a website?". Feed it, nurture it, give it the attention it needs and it will look after your company.
Written by Jeffrey Davidson
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