Jan 11

Leverage the Power of Video Marketing for Your Business

Friday, January 11, 2013 by Enamul Hasan Ismail
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Video Content Strategy

Are you regularly producing quality video content, effectively distributing it online, and creating profitable results? If the answer is No, then we highly recommend you to incorporate video content into your website to boost conversation rates and sales. Video is the fastest-growing digital content category in 2013. Listen to the latest research stats from Forrester Research.

Video Content Strategy

Benefits of Using Video on Your Website

1. Visual Storytelling about your Services and Products
People love storytelling. If you can wrap your product or services around a story, it is easier to capture their attention which helps you to get infront of your prospects and guide them through the sales funnel.

2. Cost Effective and Easy to Setup
Gone are the days when you need to engage a video production company and pay a fortune to produce a video. Nowadays with affordable DSLR cameras, you can easily create HD quality videos which can look professional and engaging and upload to your website built with Content Management System.

3. Build Trust with Video Testimonials
Video testimonials are a great way to build instant relationship with your prospects and help to build credibility for your business and products. Consumers tend to trust a brand more if they can view success stories of previous customers and help to reduce any sales objections.

4. Boost Conversion Rates and Leads
Videos are great in retaining users on the website and clearly outline your unique selling point and what you are providing to your prospects. Ensuring users staying longer on your website also helps to reduce bounce rate. If your website is attached to Google analytics, you can obtain valuable information such as user retention time, bounce rate and user experience data. Google tend to favour sites in their search results that promote good user experience.

5. Viral Distribution and Wider Exposure
With Youtube being the second most popular search engine in the world after Google, it is essential to upload your videos and share to a large community. With social sharing becoming crucial in recent times, the possibilties of your videos getting viral attention is huge.

Examples of our Clients Using Video

Well, a number of our clients have used videos to great effect and enjoyed success in gaining qualified leads for their business. Check out some of their video marketing in action.

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Any Questions?

If you have any questions regarding Video Marketing or would like more information on producing a compelling video for your business, please feel free to contact our team on 07 5538 3060.


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