So you have just built a smashing website and looking to attract loads of qualified traffic to your site? Are you dabbling between Google AdWords and Organic SEO? Which medium is more effective to your business? Let's analyse what each of these has to offer.
The Main Difference between Google AdWords and Organic SEO
Google AdWords is Google’s advertising product, which displays your ads to people looking for your products or services on Google. When a potential customer searches Google using the same or similar keywords as your ad campaign, your Google AdWords ads may appear alongside or above the search results as a “Sponsored Link,” in response to the keywords searched. Whereas Organic SEO, also known as "Search Engine Optimisation", is an activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering.
The Pros and Cons of Google AdWords
When you consider the amount and effort taken to rank for chosen keywords, business owners can start attracting qualified traffic in less time and effort. Once you set an AdWords campaign with proper setup and budget and Google verifies your ads, you will instantly start to receive targeted traffic to your website resulting in sales leads and potential new business.
Unlike SEO, Google Adwords can be turned off any time. So if you run an online store and want to run a seasonal special, then Google AdWords is a great platform to use.
Like every paid advertising, there is a fee to place ads on the AdWords network and if your ads are not targeted correctly or the keywords are not relevant, you could be wasting lots of money attracting the wrong people. Thus it is advisable to get a Google Certified Professional to handle your Google AdWords account, as they are trained to get the most of your budget and deliver positive ROI for your online marketing efforts.
The Pros and Cons of Organic SEO
SEO, more often than not, takes longer than Google Adwords to get results but can assist you in getting a positive ROI over the long term. Google's way of ranking sites are always changing. You can go from the top spot, to the second or third page within days. To maintain top positions, you will need to continue building backlinks, putting up fresh content and monitor your traffic consistently.
Which is better? Google AdWords or Organic SEO?
The best online marketing strategies use both. Organic SEO is effective in driving traffic to your site. While it can be shaken up by the search engines, you can usually maintain good rankings if you conduct your SEO campaign methodically. When your organic SEO strategy is taking longer than you anticipated, you can use AdWords to back up your campaign. AdWords can also help drive traffic in competitive niches while you are building up your web presence in the organic search. Adwords is also the suggested method to take for startups to begin showing up for results, if SEO is currently not an option.
Need a trustworthy partner to drive leads and sales to your site?
GCDS has certified professionals in Google AdWords to ensure you receive qualified traffic from AdWords. We have also handled SEO clients with measurable success in the last 5 years. If you need honest guidance on how you should approach your online marketing efforts, please contact us for your Free consultation with our team.
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